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The Super Bowl is a lot of things in American culture. First and foremost, it's the championship game of the National Football League. It's one of the most popular days of the year for getting together with friends. And it's the biggest day of the year for television advertisers.
Click here to watch the Top 10 Super Bowl Commercials of 2010
At one time, advertisers for the Super Bowl consisted of the usual companies that advertise during sporting events – shaving products, beer, and car ads were the most common. The increasing popularity of the event has turned the game into one of the most-watched television events of the year. Since the game provides a rare opportunity to reach a hundred million people at once, all kinds of companies now advertise during the game who would not ordinarily advertise during a sporting event. Advertisers still include beer and car companies, but also include snacks, soft drinks, job-search Websites, and wireless communications companies.
The competition is so high among advertisers that they often spend millions of dollars creating ads that are memorable in some way. The most popular type of ads for the Super Bowl are those that present the product in a humorous way. Such ads are more likely to be remembered by consumers and are also more likely to be passed around via e-mail and other file sharing sites.
Click here to watch the Top 10 Super Bowl Commercials of 2010
According to polls of viewers, the most popular ads shown during the 2010 Super Bowl were:
The Mars/Snickers ad showing Betty White and Abe Vigoda playing football
The Doritos commercial showing a dog placing an electric collar on his owner
The Budweiser commercial where a man builds his house out of beer cans
The Budweiser commercial showing that fences cannot keep friends apart
The Coca-Cola commercial depicting a man sleepwalking across Africa
The Audi commercial showing their driver avoiding the “green police”
The E-Trade commercial showing a baby chatting with his girlfriend
The Budweiser commercial showing a community building a human bridge
The Bridgestone tire commercial with a bachelor party and a whale
The Monster (job site) commercial showing a fiddle-playing beaver
The consensus of critics is that the ads were lighter in tone and funnier than in the past two or three years, where the ads tended to be a bit gloomy. Advertisers are hoping that lighter ads will work better in a sagging economy. Based on the polls of viewers who saw the game, the ads seem to have been successful. Of course, the real answer, as always, comes during the next few weeks and months, as advertisers determine if their ads actually translated to increased sales in products. At a cost of $3.2 million for a 30 second ad, selling goods is the ultimate bottom line.
Click here to watch the Top 10 Super Bowl Commercials of 2010
©Copyright 2010 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm devoted to affiliate marketing.
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